Junior Brand Manager - Premium Beverages

Job Purpose:

To develop, recommend, and implement marketing plans and promotions and work closely with the Sales, Marketing, and Promotions teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement, and promotion of the assigned brands to enhance the Company’s image as a preferred distributor in the industry.

Major Responsibilities and Accountabilities:

1. Promoting and selling of the Division’s products, continuously seeking new opportunities for introducing products to customers
2. Placing customers’ orders and following up on delivery of products
3. Handling customer questions, complaints, and billing queries with the highest degree of courtesy and professionalism
4. Managing customers’ accounts within the limits of the credit facilities offered to them, in accordance with Company policy.
5. Collecting revenue and adjusting customers’ accounts where necessary
6. Keeping management informed by submitting activity reports such as: - daily visit reports and territory analyses that align to their respective routes set by the Account Manager
7. Monitoring in-store displays of products to ensure visibility of products.
8. Overseeing the day-to-day activities of Merchandisers within a stipulated geographical area, ensuring that all accounts are serviced according to schedule.
9. Verifying inventory wherever the Company’s products are sold and ensuring the availability of product.
10. Assisting in implementing advertising/promotional campaigns
11. Continually maintaining a working knowledge of all Company products, services, pricing and promotions
12. Making recommendations according to customers’ needs
13. Maintaining and sharing working knowledge of competitors products, services, pricing and promotions
14. Managing returns from the trade in an objective manner within the company’s policies
15. Performs other duties that may be required to enhance the operations of the Company.

Knowledge and Experience:

• Associate degree in marketing / Business Management or related field.
• A minimum of one (1) year of similar experience in a similar or related field.
• Or relevant combination of training and experience.

Key Competencies:

• Results oriented.
• Excellent numerical and analytical skills
• Excellent communication and negotiation skills
• Excellent presentation skills
• Ability to motivate and direct others.

Dimension and Scope:

• Authorized to develop, recommend, and implement promotions.
• Authorized to prepare and review monthly brand performance.
• Authorized to assess the effectiveness of promotions and product launches.
• Authorized to prepare draft budget proposals and administer approved budgets.
• Authorized to source quotations from suppliers.

Relationships:

• Works closely with senior management, sales, and merchandising teams
• Maintains close working relationships with Principals
• Interacts regularly with external customers on the trade
  Key Performance Indicators:
• Promotions and product launches achieve targeted marketing objectives.
• There is timeliness and reliability of marketing reports.
• Variances between projected and actual brand performance are within the prescribed limit.
• Nature and level of budget variances are minimized.
• Supplier and company targets are met.
• Quality, accuracy, meet specifications.
• There is completion of training delivery.
• A satisfactory working relationship is encouraged and developed with all employees as espoused and guided by Group and Company Values